When I heard that a group of third year Xavier students were going to hold a Bazaar at Rockwell Tent with the National Children’s Hospital Patients as their beneficiaries, I knew that I wanted to support them and so when offered to have a booth in their bazaar, I took the chance.
I honestly didn’t know what to expect especially since I never really went to the Rockwell tent area nor did I frequent the Rockwell area on Sundays. Yet, my desire to continue our entrap product and business pushed me to take this opportunity to relive the Duck Delights experience and make our customers go quack, quack, quack.
After going through the Entrep weekend around two months ago, I thought I learned everything I needed to learn already. I thought that with my previous experience, everything would go smoothly this time around. Well, guess again, I thought I learned a lot during the Entrep weekend yet I learned even more yesterday during our stint at the Cupid’s Bazaar in Rockwell Tent.
Going into the bazaar, we were confident that we’d be able to easily sell all our duck wraps given that we got good feedback from the Entrep fair last time around. Because of this, we were very lax and didn’t really advertise that much anymore. We assumed that since it was a bazaar organized by 3rd year Xavier students, there would be a lot of other Xaverians as well as students from other schools who would be visiting the bazaar.
However, we were wrong not only on that point but on a lot of other things. But the beauty in these experiences is that you don’t really have much to lose. We’re still young and these types of events are invaluable learning experiences for us aspiring entrepreneurs.
1. Start with your family and friends
As a business starting out, it’s really important to spread your product and get the word out. Don’t be embarrassed to ask your family and friends to try out your product. Eventually, more and more people will want to taste your product, but you have to start somewhere and sometimes, it’s your family and friends who you can bank on the most. You have to utilize the resource you have and really network and get your product out there!
2. Advertisement is still key
One of the flaws of the entire event as a whole was that the event was advertised and marketed enough. I had several friends who after seeing my tweets and Instagram pictures, messaged me that they actually wanted to try out our duck wraps but they didn’t know that there was a bazaar yesterday. Our team thought that the organizers of the Cupid’s Bazaar were able to market the event extensively. I guess, you can never advertise enough. At least next time around, we’ll be more prepared to also advertise extensively and not to rely solely on the advertisements of the event organizers.
3. The Little things and details do matter
My partners and I thought that we’d finally have an easier time because we were now free from all the proposals and having to take down the details yet we ultimately realized that the details and little things do matter. It’s these small details that make or break you. It’s these small details that can be the difference between a customer buying or not.
We still had a lot of surplus and our choice of ingredients could have been better. We still had a lot of inconsistencies that we should strive to improve on. Next time around, we obviously still won’t be perfect, but we definitely will be better and more efficient the more events and experiences we have!
4. It’s more than just the product; It’s also about the overall consumer experience!
No matter what you say, the ultimate goal of every business is getting the customer to buy your product. Through this experience, we realized that we should be constantly finding ways to attract our customers. When we started encouraging our customers to wear our duck hats and when we started offering cupid and message in a bottle necklaces, people suddenly started buying more of our product and others subsequently also became interested.
I guess it boils down to making it an experience like no other for the customer. It isn’t only about your product anymore. It’s also about the experience of the customer from buying your product. You want them to remember the experience of eating your product so they can later share it and pass it on to others!
A day to remember
Preparing all the ingredients, thinking about all the possibilities, manning the booth for 14 hours, stressing about whether or not we would even sell 50 wraps were all part of the experience. Yet as the day ended, we were all smiles as we looked at each other and simply thanked God for helping us go through that crazy 14 hours.
I’ll admit, it wasn’t easy at all. Midway through the day, when no one was buying our product, I started questioning myself, and why I even bothered to spend the Sunday in a Cupid’s Bazaar in Rockwell Tent. Yet, things eventually turned out for the better because we didn’t give up and because we had family and friends willing to help us out. And with that I have no regrets for I truly learned SO MUCH from this one-day experience!
At the end of the day, I’d like to thank everyone who came out and supported Duck Delights last Sunday! Hopefully, you enjoyed our proDUCK! For those who are interested and want to try out our authentic Peking Duck Wraps, please like our Facebook page: Duck Delights and message us regarding catering or bulk order possibilities or bazaar opportunities, we’re very interested!